60 seconds with…

Posted on Mar 28 2017 - 8:30am by Editorial Content
RATING

Jason Cort, Director of Product Planning and Marketing, Sharp Europe

Jason Cort, Director of Product Planning and Marketing, Sharp Europe

Jason Cort, Director of Product Planning and Marketing, Sharp Europe

What’s currently having the greatest impact on your business?
Sterling’s fall against the Euro is creating pressure on our UK business, but we just need to tough it out, however, every cloud has a silver lining and the upside is I’ve just got cheaper!

Where do you see the next big opportunity?
I believe SMB customers are massively under served with professional IT Services and are at the tipping point where this is no longer acceptable for the future of their businesses.

What would make your day job easier?
A reliable cable-less instant video collaboration service. We’ve all been there too often – missing or broken cables; poor voice/video connections; and low quality content rendition and restrictive interactive tools. Frustrating or what!

What’s the best bit of business advice you’ve been given?
Cliché, but never be afraid to ask the question – yes there are dumb questions, but these are far outweighed by the otherwise unspoken ones which can make the difference and often remain on others’ lips never spoken.

If you had had a crystal ball, would you have done anything differently?

Everest Base Camp Trek

Everest Base Camp Trek

Opened a coffee shop, would be retired in the Bahamas by now.

Describe your most embarrassing moment.
Being sick over the side of a sailing boat on a very choppy Solent sea, only to see my (now retired) CEO downwind from me picking carrot out of his hair. I was mortified!

What was your first job?
Working in a green grocers during my sixth form years; got me out of bed early every week day; kept me honest on Saturdays; made me strong and funded my underage drinking/clubbing!

What would be your dream job?
CMO for a major global events company or sports brand like F1 where the budgets, creativity, personalities, events and global presence would be awesome, even if hugely pressurised.

New York

New York

Fine dining and good wine, or curry and a pint?
While I’m fortunate enough these days to enjoy fine dining and good wine, at heart I’m a beer and curry guy.

Money’s not an issue, what’s your perfect car … and where would you like to drive it?
The Volvo P1800, for me a timeless classic sports car never bettered by Volvo since and a head turner anywhere. Driving this through the lakes in Northern Italy would be a breath taking and romantic experience.

Favourite holiday destination.
For a long weekend, New York never disappoints; and I do like a cruise, bit like a taster menu, then you can go back for the full experience. Most memorable was my Everest Base Camp trek which was unique and truly inspiring.

How do you like to spend your spare time?
I like to keep active and challenge myself so running (half marathons and 10ks), more recently cycling (not so punishing on the knees), and this year I completed two Tough Mudders. Intermingled with more relaxing things such as concerts and being with friends and family.