60 seconds with…Andrew Hall, Marketing Manager, OKI

Posted on Mar 1 2017 - 9:15am by Tayla Ansell
RATING

What’s currently having the greatest impact on your business? 

Andrew Hall, Marketing Manager, OKI

It has to be the decline in the single function print market. Users are becoming far more astute in the use of print and with the increase in Managed Print Services, MFDs have seen a surge but output is in decline. This of course has an adverse impact on consumables sales.

Where do you see the next big opportunity?

We see Smart Solutions as a major opportunity. Cloud-based document management tools together with Smart MFDs is a focus area in our business. Not forgetting however our Graphic Arts and Wide Format business, which is on par with forecasts at the moment.

What would make your day job easier?

Bigger budgets and more automation!!

What’s the best bit of business advice you’ve been given?

Remain calm, focused and never give up.

If you had had a crystal ball, would you have done anything differently?

Yes, we all would to a degree. Being able to predict the future would make it far easier to implement change earlier.

Describe your most embarrassing moment.

I was at Dublin Airport with my then Marketing Director. Having a cappuccino before take-
off. We are both rather vocal with our hands and I knock my drink all over her – she had a beautiful brand new white mohair jumper on…

What was your first job?

I qualified as an Architect. My first project was the Christian Barnard Heart Unit at Groote Schuur Hospital in Cape Town.

What would be your dream job?

I always loved events and guess it would have been Global Marketing for exclusive beach resorts hotels.

Fine dining and good wine, or curry and a pint?

Fine dining and good wine.

Ferrari 250 GTO

Money’s not an issue, what’s your perfect car … and where would you like to drive it?

Ferrari 250 GTO – sold for £32 million and I’d like to drive it across Route 66.

Favourite holiday destination. 

The Maldives.

How do you like to spend your spare time?

Playing Golf and walking my Labrador.