Antalis urges dealers to cash in on direct mail resurgence

Posted on Jan 21 2018 - 10:00am by Editorial Content
RATING

A study by Royal Mail and global market research firm TNS found that direct mail can work alongside traditional broadcast channels and digital media to deliver stronger business outcome.

Direct mail

Direct mail

The research revealed that 70% of consumers said that direct mail gives those who receive it a better impression of the organisation, while 87% of people consider marketing mail ‘believable’, compared to just 48% who consider email believable. Direct mail is also seen as more likely to grab the attention of the recipient and be perceived as more secure and important.

In light of this, Antalis is stressing the need for dealers to take advantage of the latest developments in paper-based comms by offering customers a wide array of custom paper, print and envelopes which can create truly personalised modern mail campaigns.

www.antalis.co.uk