Beta appointed Samsung authorised hardware distributor

Posted on May 13 2015 - 12:39pm by John Peters
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Beta Distribution has become the UK’s fourth authorised Tier 1 hardware distributor for the full range of Samsung printers and multifunction devices. Beta managing director Steve Soper said: “We are clearly delighted with

Last year, 2,500 resellers bought from Beta, including both traditional office products dealersand IT value added resellers.

Last year, 2,500 resellers bought from Beta, including both traditional office products dealersand IT value added resellers.

this appointment.

Samsung have an enormous amount invested in their brand name and reputation. For us now to be associated with the Samsung name is a very significant milestone in our development and a very big vote of confidence from a global brand.”

Nick Taylor, Business Manager at Samsung, said: “Beta have a broad reach across a wide range of resellers.

Many of them won’t necessarily be familiar with the Samsung hardware proposition and what it can do for their business.  The partnership with Beta will ensure that this is no longer the case.”

Last year, 2,500 resellers bought from Beta, including both traditional office products dealersand IT value added resellers. Beta is expected toachieve sales of £200 million in 2015.

Beta Business Manager Peter Knowlden said that as well as supplying Samsung’s full A4 product range, Beta is offering marketing support; an online catalogue constantly updated with the latest product and pricing information; integrated EDI and online ordering; overnight deliveries; and fixed price deliveries to end users on behalf of resellers.

He added: “Perhaps most important of all, we have product specialists and experienced account managers to help resellers at every stage in pre- and post-sales of the Samsung range.”

Resellers interested in finding out more should contact Peter Knowlden on 020 7531 2806 or by email at peterk@betadistribution.com

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