Bridging the paper-digital divide

Posted on May 29 2015 - 9:24am by John Peters

Zodiak Rights is bringing its catalogues to life with an augmented reality app developed by Blue Sky Creative.

Pointing an iPad at static images in the catalogue triggers promotional videos

Pointing an iPad at static images in the catalogue triggers promotional videos

The market leader in the worldwide distribution of television programming commissioned Blue Sky Creative to create interactive catalogues promoting Wallander, Location, Location and other programmes for the annual MIPCOM event in Cannes.

Pointing an iPad at static images in the catalogue triggers promotional videos so that programme buyers can see what they are getting as well as reading about it.

Paul Houlton, Managing Director at Blue Sky Creative Ltd, said: “Zodiak had glossy catalogues and great videos, so AR was the perfect way to link them up. Using the iPad’s camera and the image recognition software in our app, the salespeople could launch video clips directly from the hard copy catalogues. By providing a bridge to rich digital content, AR breathes new life into good old paper catalogues.”

http://blueskycreative.co