Celebrating its British heritage

Posted on Feb 7 2017 - 8:30am by Editorial Content
RATING

Jet Tec, the leading brand of remanufactured inkjets and toners in Europe has marked its 20th anniversary year with a brand refresh that celebrates its British heritage

Jet Tec Brand relaunch

Jet Tec Brand relaunch

The company is very proud that its products are developed and produced in the UK in its Lincolnshire-based factory, and its toner products now sport a fresh new look.

Jet Tec has redesigned the packaging across the entire toner cartridge range to celebrate its Britishness. The new packaging features a Union Jack and states that the product is ‘Made in England’ and at its heart is a traditional red Routemaster bus.

The London bus is quintessentially British and its iconic design is recognised the world over. It’s been reported that of the 2,876 Routemasters ever built, just under half are still in existence, and one of them is at the company’s Lincolnshire HQ.

One key objective behind the rebrand was to help Jet Tec’s channel customers to drive repeat sales. Jet Tec is a credible and strong brand with a solid reputation for quality and value for money and one of the key drivers behind the rebrand was to create an even stronger brand identity, which will further increase brand recognition amongst end-users and in turn help dealers to generate more repeat business.

Quality control

Jet Tec’s all-encompassing range includes remanufactured HP, Dell, Canon, Brother, Epson, Kyocera, Lexmark and Samsung cartridges. The company’s commitment to innovation, dedication and passion in production, design and development, is reflected in the quality and reliability of its inkjets and toners.

The company has achieved ISO14001 certification. All production and packaging is managed in-house and the company has a forward-thinking approach to environmental protection which includes minimising the impact of all its operations from the energy used to power factory machines, to the recycling of waste packaging, and freepost envelopes used in its recycling schemes.

Its remanufactured cartridges are produced using original cartridges collected through its recycling schemes. Sister company, The Recycling Factory, works alongside Jet Tec to manage its recycling schemes providing collection materials, POS, support and real-time reports.

The inkjet cartridges go through a strict inspection process to verify that they are suitable for remanufacturing, and are cleaned with a specially formulated cleaning solution to remove all the residual ink, before they are refilled, print tested and packaged.

Demand for its products continues to grow, affordability is of course a key factor in this, Jet Tec products can offer significant savings on original equivalents, but even more important is the quality.

Jet Tec tests each and every ink and toner cartridge before it leaves the factory, a process that ensures the highest quality products. A select range of inkjet cartridges also feature ExtraLife smart chips, a development that delivers best value for money and with this technology, Jet Tec products can print up to 100 per cent more pages than original supplies.

All inkjet cartridges carry a two-year guarantee and every toner comes with a three-year guarantee.

Innovation

Innovation is at the core of its manufacturing operations, the company formulates and produces its own ink as well as devises processes and equipment to clean and test all of its products. Its offer is comprehensive and only the best components are incorporated into each and every product it produces.

The company continues to innovate and add to its range. Most recently it extended its offer to include the HP JetIntelligence range which offers the latest in printing technology. First to launch is the HP CF360A and CF400A ranges and there are more to follow. Through extensive R&D, the Jet Tec remanufactured range ensures no loss of printer performance from the first page to the last. Offering significant savings against the cost of the OEM, they are certain to be a key addition to any resellers range.

Customer support

Jet Tec resellers have access to a whole host of value-added resources and support. Channel partners benefit from excellent margin potential and repeat sales, orders can be placed online and the company offers free next working day delivery (UK mainland), minimum order applies.

A wide range of free bespoke marketing materials are also available through the company’s ‘Click & Print’ service, these include point of sale packs, posters, leaflets and other promotional materials. Some of the materials such as web banners, e-shots and mailers can be co-branded and ordered through the company’s unique trade area on its website.

In addition, dealers have access to free technical support; Jet Tec has a UK-based helpline for its resellers as well as an ink and toner help support website.

www.jettec.com