Ricoh Europe has enhanced its interactive Clickable Paper solution with new authoring capabilities that enable print service providers to be more creative and improve job turn-around times.
Clickable Paper provides a bridge between printed books, direct mail, signage, brochures, newspapers and posters and online resources, such as websites, e-commerce portals, video, photos and social networks.
‘Hotspots’ embedded within a printed document automatically link to online content when scanned with a smartphone. Unlike QR codes, Clickable Paper hotspots are invisible; several can be included on a page; and each one can have up to six links.
Previously, Ricoh managed hotspot authoring itself. However, this can now be done by the print service provider, enabling it to collaborate better with clients on interactive campaigns.
Julian Barnwell, managing director of Barnwell Print, one of the fist companies to take advantage of this enhancement, said: “Authoring enables us to manage the whole process under one roof. It is well designed, well thought out and very simple to use. It is so easy to apply the hotspots and the accountability is readily reported which enables our customers to better understand its impact.”