DMC Business Machines has this month launched a new brand of plain box remanufactured toner. The JustToner range offers the
quality, performance and value you would expect from a top-end branded product, but is packaged in a plain box.
The distributor is eager to stress the importance of not confusing remanufactured toners with compatibles or ‘drill and fil’ products, which are often of poor quality and sometimes infringe intellectual property laws. It points out that while JustToner remanufactured toners are more competitively priced than OEM equivalents, they are of a comparable standard and more environmentally friendly.
DMC Business Machines is introducing the JustToner range to meet demand for a high quality, plain box alternative to compatible cartridges. From experience with its high-end quality remanufactured toner brand planitgreen, it knows that not all resellers are willing to commit to yet another branded toner to compete with OEM products. Instead, many want a high quality plain box alternative to tackle the price-led compatibles market.
Damian Kelly, Distribution Director at DMC Business Machines, said: “With roughly 80% of end-users still buying original OEM consumables and price hikes looming on these originals due to a weaker pound, we really do feel that the best savings area for many businesses is in finding a good remanufactured toner that is low on price without compromise on quality or performance.”
He added: “Our planitgreen range’s failure rate currently sits at just 0.7%, and we expect no different from JustToner. When you take into consideration the savings that can be made, this is minimal, so it is perfect for our resellers looking to compete on price whilst still satisfying the quality expectations of their clients.”
The use of an unbranded plain box allows DMC Business Machines to compete on price with compatibles, whist the rigorous remanufacturing process ensures that JustToner competes with the quality of OEM originals.
DMC Business Machines has such confience in the quality and value of its product that it is offering a price match guarantee on all HP products within the JustToner range.