Exertis has created a dedicated Consumer Business Unit (CBU) to continue to drive growth in a key area of its UK business that contributes significant revenue and profit for the company. The unit will be under the responsibility of Liam La Cumbre in the newly created role of Consumer Commercial Director and long serving Mike Buley as Consumer Sales Director. Both will report to Paul Bryan, Exertis Managing Director.
Operating across its Basingstoke and Harlow offices, the CBU will have over 250 employees with fully aligned purchasing, commercial and marketing functions. It combines several successful areas of the business: gaming, where Exertis is the number one UK distributor;
Smart Tech where it is the leader in this new but increasingly important market; gadgets, accessories and premium audio from its specialist Exertis Unlimited division and a wide range of market leading brands in consumer IT and accessories.