Swiss manufacturer Frama has a fantastic relationship with its business partners in the channel. These partners, collectively known as the Frama Partner Network, are the backbone of a route to market highly valued by the franking machine experts
Although traditionally partnered with copier companies, Frama is looking towards the IT reseller community for businesses wanting to make a move into the profitable document handling marketplace.
For dealers used to selling software solutions as well as business machines, a move into the emerging end-to-end document handling arena is a logical and lucrative step. With a breadth of products and solutions including Franking machines, security scanners, secure registered email platform and digitising document software the Frama solution has something to suit any business, attract new customers and offer something new to loyal customers.
Frama is actively looking to help dealers in the IT marketplace to make the most of this market by offering them a wealth of new growth opportunities.
In the last few years, Frama has consistently increased its presence in the partner channel so that partners’ own sales people can help spread the word about our products and brand directly to their customer base and prospects. The Frama Partner Network is a great way to work together and reach out to a wider audience.
Lenny Wood, Marketing Manager for Frama UK, says: “The aim is to be seen as a single solutions provider. That is something Frama can nurture and build on, offering a different but relevant product line that they may well be asked for. We are able to extend our partner’s product portfolio, helping to diversify and generate a new stream of income.”
Customers like having a recognised brand, but with the local relationship and care a partner can provide. This is a true win-win situation for everyone involved.