Four in ten companies surveyed for CompTIA’s Sixth Annual State of the Channel report say cloud computing is the number one reason to be optimistic about the channel’s future. But at the same time, cloud computing is one of the main reasons that a third of channel firms surveyed are thinking negatively about the days ahead. Channel respondents describing the cloud’s impact in the last five years as ‘extremely positive’ has gone from 63% to 37% in the last two years.
The Sixth Annual State of the Channel study also found that channel firms view vendor-based perks such as sales spiffs, volume/upfront discounts, back-end rebates and technical training provided as less important to their bottom line. The number one reason vendor benefits have declined in significance is that channel firms say they are relying more on their own sales and marketing efforts.