The Coventry-based dealer will join the wholesaler’s Brilliant Partner programme whereby it will receive sales and marketing support to promote growth.
To transition the service, Spicers is working closely with Jackson Office Products and Heart Systems, the dealer’s back-office system provider. The technical setup has been fine-tuned to support the partnership with management information. In the spirit of collaboration, this data will allow Jackson Office Products and Spicers to identify and target key growth opportunities together.
Managing Director Steven Beard said: “As a 72 year old business, Jackson Office Products knows the importance of moving with the times. Over the years, we’ve pushed into several new areas to meet our customers’ needs. We feel now is the right time to join Spicers.”