Three-time FIA Formula One Drivers’ World Champion, Lewis Hamilton is the star turn in a tongue-in-cheek film created with Epson.
The film, which is set at the MERCEDES AMG PETRONAS Formula One Team’s headquarters, centres upon an action set-piece where Hamilton glides in slow motion through a ﬂurry of paper, before being showered by jets of multi-coloured ink.
The playful piece of content was created to mark the launch of Epson’s EcoTank printer and aims to highlight its revolutionary refillable ink tank technology and the huge amount of ink that comes with the printers.
The benefits of the EcoTank printers, high volume printing without the need to use cartridges, are communicated in a surprising and entertaining way in the irreverent film. It is part of a multichannel content strategy, comprising the main Lewis Gets Inked campaign film and a range of behind the scenes material.
Maria Eagling, Director of Marketing, Epson Europe said: “The innovative EcoTank system has turned the world of printing upside down, so we wanted to create a film that was equally surprising and memorable.”
As Official Team Partner, Epson provides MERCEDES AMG PETRONAS with its expertise in the product areas of inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses.
Lewis Gets Inked is available to watch on Epson’s YouTube channel and website