Only one’s a winner

Posted on Jul 24 2015 - 9:00am by John Peters
RATING

Conference bags handed out to delegates at the Cannes Lions 2015 festival of creativity held on June 21-27 contained individually printed notebooks created to demonstrate the BrandOpus concept of Eachness – the art of creating visual

Conference bags handed out to delegates at the Cannes Lions 2015 festival of creativity held on June 21-27 contained individually printed notebooks

Conference bags handed out to delegates at the Cannes Lions 2015 festival of creativity held on June 21-27 contained individually printed notebooks

distinctiveness that makes brands memorable. Using the Mosaic application of HP SmartStream Designer and six base patterns, BrandOpus and HP produced 12,000 individual notebooks each with its own edition number, one of which was linked to a prize of a hamper and free use of the HP SmartStream Designer Mosaic application for a single consumer campaign. The notebooks were printed on an HP Indigo 10000 Digital Press.