Print IT Reseller Magazine – Issue 02 – Free Download

Posted on Feb 15 2012 - 2:22pm by admin

Following disappointing Q1 printer sales, it is encouraging that Oki and Brother still see potential in the European print market (see

Print IT Reseller Magazine - Issue 02 - Free Download

Print IT Reseller Magazine – Issue 02 – Free Download

pages 25/26 and 29/30).

Their ambitious sales targets may be inflated by assumptions about future exchange rates and rely heavily on growth in emerging markets, but they are based on opportunities in mature markets too. Many of these relate to solutions and services, especially managed print services and secure print, but as HP told PrintIT Reseller, product innovation is also important. HP has some useful looking new laser devices with dual-head scanners and colour touchscreens (see page 12), but the really interesting stuff seems to be happening in the inkjet arena, from Brother‘s 100ppm printer to Memjet technology and even Lexmark‘s OfficeEdge series. Not surprisingly that is also where the growth is.

James Goulding, Ed

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