Where to find that window of opportunity
It’s taken time, but there is mounting evidence of sustained recovery in the UK economy, which, in turn, is having a positive impact on printer resellers.
The latest market research figures from IDC show that in the first quarter of 2014, the Western European printer and MFP market enjoyed its fourth quarter of consecutive growth, with a 7.1% year-onyear increase in sales. In the UK, sales were up by a massive 22.4%, though, as IDC says, this increase is also a reflection of a very poor Q1 last year.
Statistics from research organisations are supported by strong anecdotal evidence, like our survey of UK resellers on pages 24-28. Almost all of those questioned are enjoying sales growth, as improved business confidence encourages customers to make up for years of underinvestment and refresh their printer fleets.
Resellers that have developed a managed print services (MPS) capability appear to be in a particularly strong position, as this allows them to meet customer demand for higher service levels, reduced print costs and, increasingly, improved document processes.
No doubt, Guy Gecht, CEO of EFI, who PrintIT Reseller met up with at IPEX (see page 20), would congratulate MPS providers on having the foresight to exploit this ‘window of opportunity’. Another area of the print industry that he says has strong growth potential is digital production print. For many resellers, serving this market presents an even greater challenge than MPS. In the next issue, we will look in more detail at what this involves.
In the meantime, if you have an interesting story to tell about how you are addressing the production print market, please get in touch.
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