Spicers has introduced a number of brand new, customer-focused sales tools, designed to help dealers drive their sales and extend their customer reach for 2017.
In response to feedback from research on its printed publications conducted last year, the wholesaler has moved from litho to digital printing, enabling it to implement a number of personalisation options. Resellers can now pick and mix from six new mailers, introduce sales messages on the cover, include their company details on every page, feature an end date on selected mailers, or add their company logo. Brilliant Partners also have exclusive access to the option for each mailer to be colour matched to their corporate colours.
Dealers will be able to choose their preferred pricing list from either the ‘price fighter’ to win customers where price counts, or a ‘margin optimiser’ to boost business results. Alternatively, resellers can opt to make their pricing fully bespoke, for a small charge per publication, an extra that Brilliant Partners will be able to enjoy free of charge.