Wholesaler Spicers has confirmed the relaunch of its Brilliant Partners programme, following the successful delivery of its Alliance programme, a complete outsourced solution for ambitious dealers.
Designed to facilitate business growth for forward-thinking dealers, the new Brilliant Partners initiative will be launched at a series of events for dealers in September.
Spicers Sales & Marketing Director Richard Ford said: “We have looked long and hard at our Brilliant Partner proposition and aligned it to meet the needs of dealers in an ever changing market. We recognise that the fully outsourced Alliance programme isn’t right for everyone. The Brilliant Partner programme is focused on driving sales through new product and service opportunities, with outstanding marketing to support this.”
To help dealers grow their business, Spicers is making additional investment in its marketing team, including the appointment of new marketing account managers to help suppliers and dealers directly influence end-user purchasing decisions.
The wholesaler recently won the Advantia contract, a win that follows more than 12 months of dialogue between the two companies’ executive teams. During this time, Spicers invested heavily in its operational capacity, building a highly efficient structure geared to providing industry leading levels of service.