International POS printer manufacturer Star Micronics has expanded its management team with the appointment of James Cassar as Business Development Manager, UK & Ireland.
Star’s reputation and sales are growing year on year with a 16.5% unit growth in 2016. Cassar will work with the UK team to continue to strengthen partnerships with retailers, resellers and software houses, in particular. Star’s philosophy to actively support direct and indirect customers via a strict distribution channel only will suit his extensive experience of 20 years plus. This experience covers the distribution channel as Business Development Manager at Ingram Micro (DC/POS division), Senior Product Specialist at manufacturer Toshiba Tec Europe, alongside direct retail experience as Store Systems Controller with Perfect Pizza and 7-Eleven.