Steven Swift is co-founder of IDeAs, a European network of consultants advising and helping companies make the change to a service-based business model in the Printing and Imaging industry.
IDeAs works with many of the leading names in the industry, including OEMs, channel partners, software and supplies companies, and also leads IMPSGA – an alliance of independent MPS providers across Europe.
Steven has over 20 years experience in the Printing and Imaging industry, and has been involved with the development of MPS since its earliest days. He has seen this from several different perspectives, including senior roles at leading manufacturer Ricoh, consultancy with MPS software provider NewField IT, and industry analysis with Photizo Group. Steven’s most recent experience at IDeAs has included a lot of work helping the channel to adapt to the new service-based business model.