The Dutch vodka brand MEDEA is using ‘message on a bottle’ technology to interact with consumers. The combination of programmable LED displays on bottles, Apple’s iBeacon Bluetooth technology and a MEDEA app
enables retailers and/or consumers to compose and wirelessly transmit scrolling messages to the bottles’ LED displays. Each bottle is pre-programmed with six familiar phrases, such as ‘Happy Birthday’, ‘Congratulations’ and ‘Thank you’, that crawl across the label in electric blue. Owners can also add their own messages.