Toshiba TEC UK’s Carbon Zero scheme has offset 100,000 tonnes of carbon dioxide (CO2) – the equivalent of 46,874 return ﬂights from London to New York, the electricity used in 73,542 houses over the course of a year, and the CO2 generated from making 2.5 billion cups of coffee
The scheme, which originated in the UK and has since been rolled out throughout Europe, was an industry first when it launched in 2009. It offsets the carbon emissions generated from the procurement, manufacture and delivery of Toshiba devices through a range of Gold Standard projects co-ordinated by global carbon management company, co2balance.
Each country has the freedom to develop its own scheme variants which accommodate the specific requirements of its market. In the UK, each Toshiba TEC printer, MFP and auto-ID device is delivered carbon neutral, with the optional ability to further offset the machine’s ongoing activities.
Carbon offsetting allows for the investment in projects that save the emission of, or absorb an equivalent amount of CO2 to that of any Toshiba product’s footprint. Through this process, emissions are balanced to become Carbon Zero, which allows for positive business activities with no detrimental effect to the environment.
Paul Chiplen, Director of Sales and Marketing at co2balance said: “CO2 generated through Toshiba TEC’s manufacturing process has been offset which, as well as preventing carbon emissions, has made a hugely positive impact on thousands of families by providing a cleaner, easier and healthier way of cooking.”
He added: “The Improved Cookstove project is helping villagers in Kenya to reduce their consumption of wood as a fuel by building and providing highly efficient stoves to replace inefficient, traditional cooking methods. Other initiatives currently underway include fixing of broken boreholes in rural Uganda that supply clean, safe water, as well as work on reducing deforestation in the Amazon rainforest in Brazil. Sustainable management and the protection of the rainforest allow trees to act as a natural sponge, absorbing CO2 emissions as they grow.”
Toshiba TEC UK Marketing Director, Jeremy Spencer said: “Carbon Zero was pioneering at the time it was launched and seven years later it continues to act as a stunning example of what can be achieved through a sustainable approach to business. We are pleased to be one of the heavy hitters when it comes to offsetting a significant amount of CO2 and will continue to do as much as we can to enhance our own environmental credentials and those of our partners.”
Open to the channel
In 2013, Toshiba TEC invited its dealers to participate directly in the scheme. By extending the Carbon Zero scheme to its channel partners, the firm said that it was offering them a ready-made Corporate Social Responsibility policy as well as placing them in a stronger position to tender for new business with larger corporate clients, who increasingly challenge their supply chain to support their own carbon reduction agenda.
For partners, signing up is extremely straightforward, they simply supply details of their company’s gas and electricity usage, water and waste data, business travel and accommodation. co2balance audit the information supplied and provide recommendations on how they can reduce their carbon footprint and ongoing energy costs.
Once a full carbon footprint has been established for a dealership, co2balance supplies and retires the required carbon credits on their behalf in the approved international register. Dealers then receive a certificate recognising them as a Carbon Zero business and can use the associated branding for marketing purposes over the following 12 months.
Resellers can leverage Toshiba’s buying power for the certified emission reductions or carbon credits, enabling them to buy these at a significantly reduced rate. And by participating in the scheme, dealers help to further support Toshiba’s chosen carbon reduction projects around the world, and it also gives them the opportunity to develop their own bespoke projects that support their customers’ CSR and environmental initiatives.
The Toshiba Carbon Zero Scheme supports a number of projects including:
African Energy Efficient Stoves: This project provides energy saving stoves to villages in Kenya which result in the reduction of firewood by up to 50%.
Kenyan Mangrove Restoration: Replenishing lost or destroyed mangrove forests along the Mombasa estuary helps to redevelop valuable eco-systems both on and offshore.
Indian Wind Power: The development of wind farms which provide clean green energy to displace high levels of fossil fuel based energy from India’s national grid.
Ugandan Borehole Rehabilitations: By renovating and repairing boreholes in remote villages across Uganda, this projects helps to restore a safe clean source of drinking water for locals.