Xerox has introduced a White Dry Ink for the Xerox iGen 5 press’s fifth print station. The new ink will enable print providers to add special textures and finishes to printed work, such as a snowflake with textured details, a book cover with a white horse on a dark stock or a clear vinyl window film with white text.
Jim Hamilton, Group Director of Keypoint Intelligence InfoTrends, said: “This announcement opens up a whole new range of applications. Designers will love the ability to use white on coloured and transparent substrates to create promotional items like brochures, business cards, greeting cards and invitations, point-of-purchase signage, direct mail postcards and letters, and book covers. The opportunities also extend to packaging applications like folding cartons.”