Xerox UK distributor Xeretec, has signed up to return to The Print Show this year, describing the event as ‘important’ for the company
The Print Show 2016 attracted nearly 6,000 visitors across three days at the NEC in Birmingham and organisers have said that this year’s event, which takes place from October 11 to 13 at the International Centre in Telford, is well on track to smash all records.
Xeretec attended for the first time in 2016 and cites the success of its debut appearance last year as one of the key factors behind the decision to return.
Group Marketing Executive Susan Bayne, who was highly involved in the company’s attendance at the show last year and also played a major role in securing Xeretec’s return in 2017, said it is important for Xeretec to be in attendance due to its success at the event in 2016.
“Not only is it important to be present at The Print Show, but last year’s was very successful for Xeretec,” she said. “It proved to be a very busy event with good footfall and it was attended by an audience that was perfect for us.
“More than that, it served as a chance for us to catch up with many of our existing customers to talk about their changing print requirements, as well as an opportunity to meet with potential new customers.
“We think the Xeretec stand hit the right spot with visitors, too. Our Web-2-Print demonstrations and the fun of our racing car simulator kept the visitors coming and kept us busy. To that end, we made several important sales on the day, and we had lots of leads to follow up on afterwards, which helped toward a favourable return on investment.”
She added: “The Print Show presented a great opportunity to engage with our customers and potential new clients. It is always interesting to find out more about their business, while spending time advising them on how our print solutions can help them to grow their business.”
Bayne also gave an insight into what visitors can expect on the Xeretec stand at The Print Show 2017. Xerox equipment due to be featured in October includes the new Xerox Versant 180 and the Xerox Versant 3100, which are replacing the popular Versant 80 and Versant 2100.
“At The Print Show this year, we’re looking to build on the success we enjoyed in 2016, while helping commercial printers reach their business objectives with the range of services and solutions that Xeretec offers,” she said.
Debut for HP
HP, who is set to make its debut appearance at the show, has revealed further details of what visitors to the International Centre can expect this October.
HP hopes to appeal to those visitors on the lookout for kit that can help them diversify into new markets and access profitable, large-format work. The digital print giant will also be spreading the word about its hugely popular Indigo technology.
Anne Sharp, Marketing Manager, large-format printing in the UK and Ireland for HP, said: “HP sees The Print Show as a strategically important event for us this year in terms of connecting with our customers within the graphics printing market.
“HP will guide visitors through the world of applications through the HP WallArt Suite platform, an easy and innovative web-to-print experience designed to help small-to-medium sized print service providers in the decoration space and explore new possibilities to express yourself through custom wallcoverings, blinds, and other applications for interiors in the HP application area.”
She added: “We will be showcasing our HP Latex technology and PageWide XL range, with a key focus on applications both from our large-format business and Indigo business.”
The finishing touch
Duplo, which also recently confirmed its commitment to the show for a second consecutive year, is hoping to replicate the success it enjoyed at the 2016 edition.
Much like last year, Duplo will be demonstrating various solutions to visitors in attendance at the International Centre, demonstrating how this technology can help strengthen the finishing stage of the production process.
Duplo UK Marketing Manager Sarah Crumpler, said: “The Print Show is another perfect opportunity for us to showcase our print finishing systems and solutions. Exhibitions provide a great opportunity to get face-to-face with our customers in a focused environment proven by the success we had at The Print Show in 2016.
“We’ll be showcasing and demonstrating how our systems can ensure operations develop the most efficient, productive and profitable post press environments – all with automated precision. We have had very successful shows in the past and are looking forward to building on that and presenting our latest additions to new and existing customers.”
Digital printer manufacturer InkTec Europe, has also announced that it will exhibit this year. The company is aiming to follow up on the recent launch of the new Jetrix LXi8, a 3.2m-wide flatbed that can run at speeds of up to 206sq m/hr.
Since it was confirmed that HP will appear at the show this year, organisers have secured the signature of no less than 16 others exhibitors. In addition to both Xeretec and InkTec Europe, the likes of InnoPrinter, Nova Chrome, Z-Card, Flexpress, Supervane, The Finishing Point and Merlin Transfers have signed up.